You already have the prize. Turn it into a list of subscribers you own. People enter free and earn extra chances by following, subscribing and spreading the word, so every entry grows your audience and pulls your cost per acquisition down.
Free to start · No card needed · Live in an afternoon
Ads rent attention by the click and stop the moment you do. One good prize sets a different machine running. Here is what makes it cheaper.
Nothing to pay is a low bar, so plenty of people enter. You gather a wide top of funnel for the cost of one prize, not a cost per click.
People enter and share because they want to win, not because you asked them to follow. The motivation is built in, so the work spreads itself.
Each way in is also a marketing win. A follow, a subscribe, a tag, a share. They earn a chance, and you gain reach and an audience at the same time.
The whole draw is a single link. Drop it in the bio, on a sticker, on the packaging, on a QR at the till. Every touchpoint you already have turns into sign ups.
Word of mouth carries more of the cost as it grows, so each new subscriber tends to get cheaper. The opposite of paid, where the price climbs as you scale.
When the draw closes the subscribers are yours. You can contact them again without paying for the next impression, which is the part a paid campaign never hands back.
Build it, share it, draw it. Here is what you would actually be using. Placeholder screens for now.
Name the prize, choose what earns entries, drop in your logo and colour. No developer, no template wrangling.
Branded as your own and live on any device. Entrants join with an email and watch the count climb as they go.
A random, auditable draw, then every new subscriber out to your email tool, with the channel each one came through.
Start with your following. We apply a rough conversion to estimate entries, then weigh the cost of those emails against paid.
Followers across your main channels, roughly.
Cost per email acquired
Plus ~1,500 new followers and ~900 shares and tags, on top.
Entries are estimated at about 12% of your following, an illustrative rate. Prize and ad costs are your own numbers; follower and share counts use 62% and 37%.
A draw wins you more than a list. Reach, new followers and traffic too, all from a single prize. No agency, no developer, no ad budget, and live this afternoon.
Set the prize, choose the actions that earn entries, get terms written for you, and brand it as your own.
People join with an email and climb the count by following, subscribing and spreading the word. Every channel is tracked.
Pick a winner fairly, with an auditable result. Then export every new subscriber, ready for next time.
Each one earns the entrant a chance and earns you something back. Pick the mix that matches what you want to grow.
Rent attention
Own the audience
"We gave away a single hamper and walked out with 1,400 subscribers in three weeks. Cheaper than a fortnight of ads, and we still email that list every month."
Founder, independent food brand
Prize draws come with legal questions. The platform handles the UK plumbing, so you can run one without a lawyer on standby.
Nobody pays to enter, and a draw with no payment to enter is not a lottery under UK law. That is the line that keeps you clear of a gambling licence.
Compliant terms are generated around your prize, your dates and your entry actions, to UK rules. Specific to your draw, not a generic template.
The draw is random and leaves an auditable record, so you can show it was fair if anyone asks.
Emails are collected with clear consent, marketing consent is separate and optional, and the list is yours under GDPR.
UK draws today, with more markets on the way. This keeps compliance straightforward, but it is not legal advice. The promotion is yours to run, and the platform keeps the mechanics clean underneath it.
Yes. Nobody pays to enter, so it is a free draw under UK rules, not a lottery, and no gambling licence is needed. We generate compliant terms for every draw.
Correct. They enter with an email and earn extra chances by following, subscribing or sharing. The value to you is the audience, not an entry fee.
The platform draws the winner for you and produces an auditable record, so you can show the result was genuinely random.
Every subscriber, exported and ready for your email tool, along with the channel each one came through.
Create an account and build your first draw. All you need is an email to begin.
No card needed · Free to start · Live in an afternoon